This is the Marketing with Video and Rich Media Blog archives. You can browse the archives by way of date, category or tag. If you are looking for something specific, try the search feature, located in the sidebar.
Browse by Date
- 2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
March 2010
- How to make a great viral video.
- What does a web video cost? 25 Factors (with prices) that affect video production costs.
- Video in email just got easy.
February 2010
- Tufts University Accepts YouTube Video as part of Application Process.
- 5 Reasons You Should Post Your Marketing Video on YouTube
- The iPad will do very well.
January 2010
- Why do viral video marketing projects fail?
- 5 Video Lessons from the World's Best Marketer.,
- 7 reasons why web video should be a top marketing priority for 2010.
- The 5 Most Awful Viral Video ads of 2009
- Can text compete with video in Pepsi's Social Marketing Initiative?
- The 5 Most Effective Viral Video Ads of 2009
December 2009
- GM strikes out on YouTube
- This is not the new Apple iTablet.... but it could be.
- A 2010 Prediciton - All companies will become media companies
- 42 ways to use video to grow your business
- Adobe's Bob Donlon talks about the evolution of corporate video
- Web Video - a powerful way to make a point
November 2009
- Microsoft redesigns iPod packaging
- Have we reached the online video tipping point?
- When Starbucks marketers drink the non-fat, mochachino kool-aid .
- The 'art' (parody) of local commercials.
- Absolutely stunning video production shot on digital camera
October 2009
- Web Video Production will have a profound effect on how businesses evolve
- Are corporate websites dead? No, but some may require life support.
- 4 Advantages of Adding Video to your Email Marketing
- Volkswagen goes for fun in new viral video production
- Do you produce videos that leverage the many 'how-to' sites?
- Nicely played Prime Minister Harper!
September 2009
- Bank of America backs down after YouTube smackdown.
- Perhaps bad is the new good for Microsoft. This video is really bad.
- Incredible, amazing, awesome Apple video
- Adobe's purchase of Omniture is a very big deal
- Shocking, but effective UK road safety PSA video
- Video Sharing tops McKinsey survey as most useful Web 2.0 business tactic.
- Sears employs online video to supercharge it's online and in-store retail
August 2009
- New Comscore stats show internet video uptake soaring
- Social Media Revolution... the video.
- 1980's 10 point Video Marketing Checklist:
- Frequency - the next frontier for online marketing video?
- Video marketing and video conferncing to emerge from recession
- Is successful viral video always good marketing?
July 2009
- New Fedex Video? What's the opposite of viral?!
- Talyor Guitars benefits from United Airline's mess
- Barclay's new video does great job of positioning the bank.
- Evian's brilliant roller babies... but it's still just water, right?
- United Airlines gets smacked by social media
- Air New Zealand's naked flight safety tips
June 2009
- Video In Rich Media Ads More Likely To Lead Customers To Purchase
- Intel video rocks!... and then doesn't
- 13 things to consider before you start your next video project
- You should be adding video to your email marketing activities
- New GM video - a bad way to (re)start
May 2009
- The client-vendor relationship
- Starbucks on the defensive from pro-union video activism.
- State of Florida misses the 'social' mark in new video promotion
- Vodaphone Zoozoo ads top Indian Viral charts
- Channel creates more video (film) art to promote their brand
- Is Starbucks 'reaching' or just reaching out.
- The consequence of tv / online video convergence.
- Online video top priority for ad execs
- t-mobile creates another viral 'event'.
- Are viral videos just sponsored entertainment?
April 2009
- Samsung's successful embrace of viral video
- Nielsen reports online video and social media reshaping web
- Adobe's announcement of 'Flash on your TV' changes everything.
- What do you do when parody strikes your company?
- Dominos uses YouTube to respond to PR Crisis.
- "This ain't Flint" - When new media campaigns go horribly wrong.
- Unilever CMO evangalizes social media
- China imposes tough new rules on Internet Video Content
March 2009
- The Geico Gecko goes viral - and risks overexposure.
- Life-Pattern Marketing and Geo targeting
- Betty Crocker uses How-to videos to keep brand relevant.
- Denny's uses in-restaurant video to increase revenues
- Microsoft promotes IE8 launch with video, lots of video.
- Corporate Video - new expectations and behaviours
- Linux tries their own "I'm a {name here}" - style video promotion.
- Why Video Marketing doesn't always work
- Federal Trade Commission goes viral!
- IBM gives freaky-weird a try
- 6 tips (hacks) to help you get the most out of YouTube.
- Microsoft envisions communications technology in 2019
- Video 2.oh! - Modifying Video on-the-fly
- T-Mobile's wildly successful flash-mob dance video
February 2009
- Sony promotes the experimental music scene
- Video elevator pitches - a new category?
- "TV" is being replaced by something your company needs to be involved in.
- Yahoo adds video to paid listing ads
- Eight ideas to help get the most out of a man-on-the-street interview
- Six things to consider with audio (and one very bad example)
- 6 HD video hosting services compared
- Get ready for 'Video Books' - or not.
- Top Social Brands of 2008
- Should brands care about user-generated content.
January 2009
- The emergence of video in eCommerce
- The Future of Social Networks
- eMarketer survey shows web-video sells
- Lenovo employs bad acting and bad taste in recent web video
- Wordtracker's smart use of video for sales support.
- 'Be Brave' - A brilliant PSA / Viral Video by Pfizer Canada
- The consequence of cheap displays, higher bandwidth and inexpensive storage
- Microsoft reinvents lame
- Simple and direct is very effective.
- Amazing Social Media, Web 2.0 and Internet stats
- How to present video on your website
- The future of content marketing
- 26 ways for your company to use online video
December 2008
- 2009 Survey - Online video is top priority for web marketers
- Online video distribution companies struggle
- A great corporate Christmas Video
- Youtube Video SEO
- Online video script writing - 6 practical tips
- 7 Ways to use video to communicate with your employees
- Internet Corporate Video set to grow dramatically
- 13.5 Billion online videos viewed in the US in October.
- Are high production values necessary?
- Should my corporate video be 16x9 or 4x3?
- Five questions to ask a viral video producer.
- When should you use a Teleprompter
- Where should you host your corporate video?
- How long should my online corporate video be?
- What does an online corporate video cost?
- 4 Reasons to shoot corporate video in Full HD.
- Should you use a presenter in your corporate video?
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- The Effect of Video on Your Brand
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