Be inventive, be shocking, be funny, be fascinating, be captivating and be awesome… all at the same time.
I have to admit I’m not a big fan of the music that this video promotes but the video is incredible. Obviously a great deal of time and effort went into the making of this music video for OK Go’s new song ‘This too shall pass”. Captured in a single four minute shot the video keeps you glued to your screen. CNN published a good background piece on the making of this video.
Sure this type of video has been done before, it’s still a great video. Don’t know if they’ll catch up to the 50,000,000 views that their last video received but, way to go OK Go.
Jim: I was at the Zone5 / OCRI seminar yesterday where Samer Forzley of eBillme presented his contest campaign and some of the results of the consumer-created content.
http://www.youtube.com/watch?v=5nuXkfXcTkA
http://www.youtube.com/watch?v=roJxxQ0Xf-Q
http://www.youtube.com/watch?v=3lps4Y1au9w
One interesting thing I noticed the content was more important as a means of starting a conversation with channel partners than as an awareness-raising exercise.
James, you raise a great point. Video is an excellent presentation media but increasingly it is also being used as an engagement and collaborative tool.