Comments on: Why do viral video marketing projects fail? http://www.onemarketmedia.com/blog/2010/01/why-do-viral-video-marketing-projects-fail/ Ideas, examples and best practices for using video and rich media to promote your business. Fri, 23 Jul 2010 21:32:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jimm Fox http://www.onemarketmedia.com/blog/2010/01/why-do-viral-video-marketing-projects-fail/comment-page-1/#comment-345 Jimm Fox Tue, 02 Feb 2010 19:08:00 +0000 http://www.onemarketmedia.com/blog/?p=1809#comment-345 Thanks for that Alex. The airplane ad is really well done and fun to watch but I have to question whether I would want to associate my brand with what is being portrayed in the video. I understand what they are saying - they are asked to do the impossible, but I'd bet that some people just associate the craziness of the visual with the brand - not a good thing. Thanks for that Alex. The airplane ad is really well done and fun to watch but I have to question whether I would want to associate my brand with what is being portrayed in the video. I understand what they are saying – they are asked to do the impossible, but I’d bet that some people just associate the craziness of the visual with the brand – not a good thing.

]]> By: Jimm Fox http://www.onemarketmedia.com/blog/2010/01/why-do-viral-video-marketing-projects-fail/comment-page-1/#comment-344 Jimm Fox Tue, 02 Feb 2010 19:04:39 +0000 http://www.onemarketmedia.com/blog/?p=1809#comment-344 Thanks Dave. You raise an interesting point about 'amateur' versus 'professional' views. Web video is new and changing and I think you'll see more professional looking 'amateur' work and also more 'amateur' looking professional work. Hard to say which, if either, will dominate. YouTube is still the wild west for most companies. The fact that I can buy 100,000 views for under $1,000 brings into question the validity of any stats. Thanks Dave. You raise an interesting point about ‘amateur’ versus ‘professional’ views. Web video is new and changing and I think you’ll see more professional looking ‘amateur’ work and also more ‘amateur’ looking professional work. Hard to say which, if either, will dominate. YouTube is still the wild west for most companies. The fact that I can buy 100,000 views for under $1,000 brings into question the validity of any stats.

]]> By: Dave Harries http://www.onemarketmedia.com/blog/2010/01/why-do-viral-video-marketing-projects-fail/comment-page-1/#comment-343 Dave Harries Tue, 02 Feb 2010 17:26:05 +0000 http://www.onemarketmedia.com/blog/?p=1809#comment-343 Excellent article - I gave a talk on "viral" video the other day and I wish I'd read your blog first. Fortunately I think I covered most of it but you have nailed the business issues really well here. One thing that puzzles and amuses me in equal measure is why certain "amateur" videos outstrip most professional efforts by a country mile on Youtube (as measured virally). Excellent article – I gave a talk on “viral” video the other day and I wish I’d read your blog first. Fortunately I think I covered most of it but you have nailed the business issues really well here. One thing that puzzles and amuses me in equal measure is why certain “amateur” videos outstrip most professional efforts by a country mile on Youtube (as measured virally).

]]> By: Hey Jimm http://www.onemarketmedia.com/blog/2010/01/why-do-viral-video-marketing-projects-fail/comment-page-1/#comment-337 Hey Jimm Sun, 31 Jan 2010 15:50:01 +0000 http://www.onemarketmedia.com/blog/?p=1809#comment-337 Hey Jimm, Here's some really cool ads by EDS Plane: http://www.youtube.com/watch?v=L2zqTYgcpfg&NR=1 Squirrels: http://www.youtube.com/watch?v=X_SXL-LFvw4&NR=1 Cheers, Al Hey Jimm,

Here’s some really cool ads by EDS

Plane:
http://www.youtube.com/watch?v=L2zqTYgcpfg&NR=1
Squirrels:
http://www.youtube.com/watch?v=X_SXL-LFvw4&NR=1

Cheers,
Al

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