Comments on: New GM video – a bad way to (re)start http://www.onemarketmedia.com/blog/2009/06/new-gm-video-a-bad-way-to-start/ Ideas, examples and best practices for using video and rich media to promote your business. Fri, 23 Jul 2010 21:32:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Peter http://www.onemarketmedia.com/blog/2009/06/new-gm-video-a-bad-way-to-start/comment-page-1/#comment-101 Peter Thu, 04 Jun 2009 09:51:37 +0000 http://www.onemarketmedia.com/blog/?p=915#comment-101 GM has to grab attention of their domestic market and let them know that they are not going to roll over and die. This is the first volley in their fight to stay alive. They are appealing to the American spirit, which if you hear it often enough all becomes cliché: America is: business, entrepreneurial, tenacious, and proud. Round 1 message is: GM will not give up. GM will wake up and change to meet the needs of Americans. GM will survive and support their customers for many decades to come. Just like the Molson's "I am Canadian" ads, GM is pulling at the patriotic heart-strings to re-start the faith in American business. Americans have taken a beating to their self-image. I think they will gobble up this chiché crap. GM has to grab attention of their domestic market and let them know that they are not going to roll over and die. This is the first volley in their fight to stay alive. They are appealing to the American spirit, which if you hear it often enough all becomes cliché: America is: business, entrepreneurial, tenacious, and proud.

Round 1 message is: GM will not give up. GM will wake up and change to meet the needs of Americans. GM will survive and support their customers for many decades to come.

Just like the Molson’s “I am Canadian” ads, GM is pulling at the patriotic heart-strings to re-start the faith in American business.

Americans have taken a beating to their self-image. I think they will gobble up this chiché crap.

]]>