According to a recent comScore survey conducted in October the number of online shoppers who watched retail videos grew 40% in one year. The survey points to product and service demonstration videos becoming powerful sales tools.
“Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” reports eMarketer’s Jeffrey Grau on the significance of this study. Creating video is just the first step. Grau ads that “once retailers build up the video content on their sites, they will focus on turning their video assets into customer acquisition tools by pushing video to other sites, such as affiliates, social networks and video-sharing destinations. Retailers will also place community elements around their videos to make it easy for consumers to upload them to social networks, blogs, bookmarking services or e-mails.”
For more charts and more information on this survey follow this link to eMarketer.
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