Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. Once that’s in place, then you get clever.
There are many factors that affect the cost of a video – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall cost of your video project? Here are seven suggestions:
… and how much should you charge for concept development? Sometime in the mid nineties McDonalds introduced Pizza into their lineup. While that product ended up McBombing, the new venture did deliver some clever marketing. The image above is from a billboard that announced, rather succinctly, McDonalds newest food item. How long do you think…
If you want to be the market leader you have to act like one.
Enter Google with their mission to make all of the world’s information available to everyone.
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
All businesses now operate within the attention economy. That means there is more pressure to be relevant, more pressure to be authentic and more pressure to connect with your audience than ever before. Back in the fifties and sixties – the Mad Men era, print, radio and television ads told us what to think and…
We finally got around to putting some footage together to highlight a One Market Media road trip to Newfoundland. We (Sam Fox, Cainan Querido, and Mark Pinot) made our way to ‘Heart’s Content” and were inspired by the serenity, the beauty and the otherworldly-ness of the little sea-side town. What else would you expect…
There are just too many ways today to scam or misrepresent views.
Telling your client that two minutes is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.